Good question, with a simple answer - it helps keep us looking and feeling young.
How? Well moisturizing skin helps to retain the moisture that we already have and reduces the appearance of wrinkles and fine lines. It also helps to counter the drying actions of the weather - sun, wind and humidity.
Eating a healthy and balanced diet rich in fish, olive and other ‘good’ oils helps maintain healthy skin.
Just like women, moisturizing your skin will make you feel good and give your complexion a fresh glow. So no matter what your age, fit it into your daily routine - of course the younger you start the better.